5 Reasons Event Organizers Lose Revenue at the Door… and How to Fix Them
When event organizers think about revenue loss, they often look at marketing, pricing, or attendance. But one of the biggest sources of lost revenue doesn’t happen online it happens at the door. Door operations are the final touchpoint between organizers and attendees. This is where last-minute ticket sales happen, check-in begins, and the first guest experience […]
Why Our Clients Stay: The Human Side of Primo Ticketing
In the world of event technology and AI, it’s easy to assume that loyalty and support come from features, pricing, flashy tools or bots. But every once in a while, a conversation reminds us that what truly matters isn’t technology alone, it’s people. One of our clients recently shared something that stayed with our team. […]
The Psychology of Lines: Why Slow Check-In Hurts Your Event
When families walk into a cheer, wrestling, or youth sports event, the first thing they notice isn’t the stage, the mat, or the scoreboard. It’s the line. A long, unmoving line can turn the energy of an entire event before it even begins and it’s not just an inconvenience. Psychology shows that lines change how […]
What is a Ticketing Company ?(And Why It Matters for Your Event)
When you hear the phrase ticketing company, what comes to mind? For some, it’s a website where you buy a concert ticket. For others, it’s a barcode that gets scanned at the door. The truth is: a ticketing company is so much more than that. What a Ticketing Company Does At its simplest, a ticketing company […]
Cheer Moms Are Getting Ready… Are You?
Right now, cheer moms across the country are gathering gear, prepping uniforms, mapping out carpool plans, and mentally preparing for another packed season of competitions. And you? You’re organizing the event they’ll show up to. Which means your prep matters just as much. From parking to check-in to crowd control, every detail impacts their experience. […]
What Data-Driven Events Do Differently-Why top organizers don’t guess, they track.
While most events run on intuition, the best ones run on insight. From faster entry lines to better merch sales, data is transforming the way live experiences are planned, executed, and improved. 1. They Know Their Audience, Not Just Their Attendance Instead of just tracking headcount, data-driven organizers look at entry times, repeat visits, VIP […]
The True Cost of Bad Check-In Experiences (and How to Avoid Them)
You put months of work into your event… but the first 5 minutes can make or break it. Clunky check-ins, long lines, or last-minute tech issues don’t just frustrate your attendees: they quietly cost you money, credibility, and repeat attendance. Here’s why getting check-in right matters (and how to avoid common traps). The Hidden Costs […]
How Smarter Ticketing Can Help You Sell More (Without Spending More)
When every dollar counts, smart organizers know it’s not just about selling tickets, it’s about selling them smarter. Whether you run a seasonal festival, competitive sports event, or local rodeo, the right ticketing platform can help you boost revenue without boosting your budget. 1. Build Momentum with Seasonal & Recurring Events With Primo, you don’t just sell […]
What Do 1 Million Tickets Have in Common? Primo!
Since launching, Primo Ticketing has helped event organizers sell over 1 million tickets, generating more than $30 million in gate revenue. From cheer competitions to sports events, one thing connects them all: a streamlined, reliable ticketing experience backed by real partnership. Whether you’re planning your first event or scaling your hundredth, here’s what Primo’s numbers […]
Does Your Ticketing Partner Live Up to Your Customer Service Standards?
When things go wrong at your event—do you know who’s picking up the phone? Your event might only last a few hours—but the pressure behind it is constant and real. Whether it’s your biggest annual fundraiser, a packed sports tournament, or a community festival that means everything to your town, one thing is certain: something […]