Primo Ticketing

Sports: Why kids quit and how to keep them motivated

As we’ve touched before on our Primo Ticketing blog, Youth sports play a crucial role in a child’s development, fostering teamwork, discipline, and physical fitness. However, studies show that a significant number of kids drop out of organized sports by the age of 13. Understanding why children quit and how to keep them engaged can […]

Is Cheerleading a Sport? The Debate & Why It Matters

The question of whether cheerleading is a sport has sparked passionate debates for years. While some argue that it lacks official recognition and competition structures, others point to its rigorous training, scoring systems, and athleticism as clear indicators that it belongs in the same category as traditional sports. In this blog, we’ll break down the pros and cons […]

Cheerleading Pin Culture: The Meaning Behind the Tradable Keepsakes

What is Cheer Pin Trading? Cheerleading is more than just stunts, routines, and competitions; it’s a culture filled with traditions that bring teams and supporters together. One of the most cherished traditions in competitive cheer is pin trading. Cheerleaders, parents, and fans create and exchange decorated clothespins as a way to commemorate events, build friendships, […]

Breaking Down Cheerleading: Sideline, Competitive, & All-Star

Cheerleading is a dynamic and high-energy sport that blends athleticism, teamwork, and performance. However, not all cheerleading is the same! While the sport shares common elements, the structure, purpose, and level of competitiveness vary depending on whether you’re cheering on the sidelines, competing on the mat, or training at an elite all-star gym. Sideline Cheerleading: Supporting the […]

Event Organization Trends Every Organizer Needs to Know

Event planning is an ever-evolving industry, and staying ahead of the latest trends can make all the difference in creating successful, memorable experiences. Whether you’re organizing a cheer competition or a sports event, understanding these key trends can help you maximize engagement, improve efficiency, and drive ticket sales.  Digital Ticketing & Cashless Events  The Shift to […]

Cheer Hair: More Than Just a Look – Why It Matters in Competition

When you think of cheerleading, the high-energy routines, gravity-defying stunts, and vibrant uniforms come to mind. But one thing that’s just as iconic? Cheer hair. From sky-high ponytails to perfectly curled locks secured with bows, cheer hair is more than just a hairstyle—it’s an essential part of the sport.   Why Is Cheer Hair So Important? Cheerleading […]

Why Switch To Primo Ticketing’s Digital Platform?

Managing ticket sales manually can be time-consuming, stressful, and prone to errors. Whether you’re collecting cash at the door or keeping track of paper tickets, traditional methods slow you down and create unnecessary challenges. With digital ticketing, everything is seamless, secure, and stress-free. Here’s why switching to a digital ticketing platform like Primo Ticketing is […]

Building Life Skills on the Court and Field

Youth sports are more than just a way to stay active—they’re a foundation for personal growth, teaching kids important life skills that extend far beyond the field or court. In this blog, we’ll explore the ways sports contribute to youth development and why every child deserves a chance to play. Physical Development • Benefits: Improved […]

We love Cheer – The Most Impressive Cheerleading Stunts

Cheerleading is a sport of precision, strength, and creativity. Whether you’re watching from the sidelines or performing as part of a team, there’s nothing quite as breathtaking as seeing a perfectly executed stunt. But not all stunts are created equal—some require incredible skill, coordination, and hours of practice. In this post, we’ll break down the […]