What the Eventbrite Acquisition Means for Event Organizers
In early December, Bending Spoons acquired Eventbrite for nearly $500 million. For many organizers, that headline sparked a simple but important question: what changes next? Usually, when major platforms shift ownership, it often signals more than a financial transaction. A change in hands influences product direction, pricing models, customer support priorities, and long-term strategy. What […]
Where Event Revenue Quietly Slips Away (Especially with Cash-Only Events)
Revenue doesn’t usually disappear in dramatic moments at the door. More often, it slips away quietly through small gaps: comped tickets that aren’t tracked, unexpected refunds, duplicate transfers, or reporting that doesn’t match actual attendance. And then if your event relies heavily on cash-only sales, those gaps get even wider. Without structured tracking, you don’t […]
Why Most Ticket Issues Happen (And How We Prevent Them)
Most ticket issues don’t happen because someone did something wrong, they actually happen because events are dynamic. So schedules change, weather shifts and basically life happens. Parents buy tickets sometimes weeks in advance organizers plan and adjust timelines… But also athletes can get injured or competitions run long. So suddenly, what looked simple and good […]
The Parents Behind the Bleachers: Why Ticketing Matters More Than You Think
Behind every cheer competition, there’s someone making sure it all happens. The ones buying the tickets, checking schedules, watching the weather, and making sure they’re there, no matter what. Sometimes with a whole family in tow. Sometimes completely on their own. Very often, it’s just one parent in the stands. One ticket purchased. One seat […]
When Plans Change: How Primo Handles Refunds Without the Stress
No event organizer plans for cancellations, schedule changes, or last-minute adjustments. But anyone who works in events knows the truth: sometimes, things don’t go exactly as planned. If: – A coach gets sick. – Weather forces a change. – A schedule shifts at the last minute. Then the whole event can change. And when that […]
5 Reasons Event Organizers Lose Revenue at the Door… and How to Fix Them
When event organizers think about revenue loss, they often look at marketing, pricing, or attendance. But one of the biggest sources of lost revenue doesn’t happen online it happens at the door. Door operations are the final touchpoint between organizers and attendees. This is where last-minute ticket sales happen, check-in begins, and the first guest experience […]
Why Our Clients Stay: The Human Side of Primo Ticketing
In the world of event technology and AI, it’s easy to assume that loyalty and support come from features, pricing, flashy tools or bots. But every once in a while, a conversation reminds us that what truly matters isn’t technology alone, it’s people. One of our clients recently shared something that stayed with our team. […]
The Psychology of Lines: Why Slow Check-In Hurts Your Event
When families walk into a cheer, wrestling, or youth sports event, the first thing they notice isn’t the stage, the mat, or the scoreboard. It’s the line. A long, unmoving line can turn the energy of an entire event before it even begins and it’s not just an inconvenience. Psychology shows that lines change how […]
What is a Ticketing Company ?(And Why It Matters for Your Event)
When you hear the phrase ticketing company, what comes to mind? For some, it’s a website where you buy a concert ticket. For others, it’s a barcode that gets scanned at the door. The truth is: a ticketing company is so much more than that. What a Ticketing Company Does At its simplest, a ticketing company […]
Cheer Moms Are Getting Ready… Are You?
Right now, cheer moms across the country are gathering gear, prepping uniforms, mapping out carpool plans, and mentally preparing for another packed season of competitions. And you? You’re organizing the event they’ll show up to. Which means your prep matters just as much. From parking to check-in to crowd control, every detail impacts their experience. […]